Reggie Fils-Aimé says Amazon once asked Nintendo to break the law

May 3, 2026 - 16:50
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Reggie Fils-Aimé says Amazon once asked Nintendo to break the law
A photo of the late Nintendo president Satoru Iwata and Reggie Fils-Aimé, former president of Nintendo of America, at E3 in 2004

Way back in the DS days, Nintendo decided to stop selling to Amazon. During a recent lecture at NYU, former Nintendo of America President Reggie Fils-Aimé said it was because Amazon was seeking preferential treatment that would have hurt its relationship with other retailers, and potentially broken the law.

The two sides have since made amends, and you can buy a Switch 2 through Amazon. But for a long time, Nintendo consoles had been largely unavailable on the site. In the 2000s, Amazon aggressively expanded beyond books and tried to undercut everyone on price. According to Fils-Aimé, Amazon wanted to undercut even Walmart and was looking …

Read the full story at The Verge.

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Ibrahim_Adeosun A Data Analyst skilled in transforming complex data into strategic business insights. Proficient in Excel, Python, R, SQL, Power BI, and Tableau. I specialize in the full analytics lifecycle—building interactive dashboards, merging disparate datasets, and performing statistical analysis to identify key opportunities. www.iaadata.top